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Opening Up

There are too many areas of Motorola to stay up to date on everything all the time. So I wasiplay-log.jpg thrilled this week to read a company press release on a new MOTODEV Game Developer Challenge. Anyone involved with the MOTODEV network can enter a game submission to run on either Java (for the MOTOKRZR) or Windows Mobile (for the MOTO Q). Winners in each category will have their applications published by mobile entertainment company I-play.

This is the way the CE world should work. Sure, big companies can hire great, in-house developer talent, but why limit yourself to a small pool of resources when the wider world awaits? Not that companies should look outside their walls all the time, but sometimes you need to open up and bring in a fresh perspective. And what better way to create new fans for your product than to get people involved in what it can do?

My secret hope for OCAP (yesterday’s topic of discussion) is that it will allow exactly this type of activity for cable set-tops. There are a lot of smart and willing people who have ideas on how to make set-top software better. No sense in wasting the opportunity that presents.

One Response

  1. [...] Yes, set-tops will continue to “open up”, both by integrating the Internet and by migrating to open standards like OCAP. And retail manufacturers will likely play an increasingly important role in driving set-top [...]

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