As a DVR user since 2001, I can feel the ground shifting beneath my feet.
Last week Cox Communications announced a trial with ABC and ESPN to offer new content on-demand, but with the fast-forwarding function disabled (i.e. no ad skipping). This week networks are negotiating “upfront” deals with advertisers and arguing [...]
The “Upfront” DVR Battle – and Other Advertising Skirmishes
Posted on May 14, 2007 by Mari Silbey
