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The “Upfront” DVR Battle – and Other Advertising Skirmishes

As a DVR user since 2001, I can feel the ground shifting beneath my feet. Last week Cox Communications announced a trial with ABC and ESPN to offer new content on-demand, but with the fast-forwarding function disabled (i.e. no ad skipping). This week networks are negotiating “upfront” deals with advertisers and arguing that they should [...]