OneTRAK cited an Ipsos Insight report on Friday that found Americans would rather watch television on a TV screen than a computer. In fact, even among active adult viewers of online video, the percentage of TV watched on a computer screen was just 11%.
The study goes on to say that there is interest, however, in burning digital downloads to DVDs for transfer to the television set.
I wonder what kind of content people want to burn to discs. Is it professional content, i.e. movies and TV episodes, or the YouTube clip of the day? If it’s the former, then all the cable and telecom operators need to do is beef up their VOD content. If it’s the latter, then Americans are farther along on the Internet/TV convergence continuum than operators are perhaps prepared for.