The annual cable marketing conference, CTAM Summit, is underway in Washington DC and Multichannel News is managing the daily coverage along with CTAM publication Extra Extra. (PDF links available at the CTAM Summit page linked above) Here are a few nuggets I picked out from the write-ups:
- A recent CTAM study indicates that 29% of cable subscribers currently own HDTVs, up from 15.1% last year.
- At least one CTAM panelist (Eric Schwartzman of PR firm Schwartzman and Assts.) believes cable operators should be hosting their own blogs. I know Cox does, though posting is somewhat sparse on the Digital Straight Talk site. There was also the Cable Show blog earlier this year.
- MAGNA Global Research predicts that the number of cable homes will drop from 68.8 million 2006 to 65.6 million in 2011.
- Consumer spending for basic cable, satellite and telecom video services will hit $65.9 billion by 2011, up from $46.7 billion in 2006, according to PricewaterhouseCoopers.
- Mark Cuban is set to speak tomorrow at the Summit. Can’t wait to hear what he has to say.