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CTAM Summit 2007

The annual cable marketing conference, CTAM Summit, is underway in Washington DC and Multichannel News is managing the daily coverage along with CTAM publication Extra Extra. (PDF links available at the CTAM Summit page linked above) Here are a few nuggets I picked out from the write-ups: A recent CTAM study indicates that 29% of [...]

Terayon and Targeted Advertising

Dynamic ad insertion has long been the darling of industry conferences, papers and trade rags. However, we’ve seen very little of the technology actually deployed, and now the advertising world is in a tumult for other reasons. First there’s the issue of people skipping commercials with their DVRs, and second there’s the fact that online [...]

ITU Approves of DOCSIS 3.0

Multichannel News picked up a nice little tidbit about the progress of DOCSIS 3.0 internationally. Apparently last month the International Telecommunications Union issued approvals related to the DOCSIS 3.0 standard at a meeting in Singapore. This means the CableLabs standard is one step closer to international deployment. In fact, Singapore is home to Starhub, one [...]

OCAP No More

During a webcast earlier this week, CableLabs officially exchanged the term OCAP for OpenCable Platform. One less acronym on the books. Apparently OpenCable Platform indicates hardware and software where OCAP referred to software only. A representative from CableLabs also mentioned that program guides are getting the most attention in these early days of OpenCable, which [...]

Living Without a DVR

A large portion of the American public is still living without a DVR – that was my stunning takeaway from a recent study by The Carmel Group. While Multichannel News focuses on the fact that cable providers have taken the DVR lead away from satellite operators (it was only a matter of time), I am [...]