• A Blog from Motorola Mobility Home

    On broadband: video, voice, data, wireless and more!

    Click here

  • Enter your email address to follow this blog and receive notifications of new posts by email.

  • 2011 SCTE Show

    See what Motorola announced at the 2011 SCTE Show!

    Click here
  • Feed

  • Categories

  • Archives

  • YouTube

Digital Cable by the Numbers

dct7002.jpg

I’ve been wondering about cable digital subscriber numbers in the wake of the Seven-Oh-Seven deadline. Comcast had a major promotional push going on prior to the deadline, presumably in the hopes of clearing out its inventory of non-CableCARD set-tops. Did it pay off in digital subscribers? Yes, it did. In spades.

One year ago, Comcast was at a digital penetration rate of 48%. Six months ago that number was up to 52%. In the latest earnings report from last month, the percentage was 59%. That’s percentage growth in the last six months at almost twice the rate of growth in the previous six months.

Meanwhile, Time Warner’s percentage of digital subscribers rose from 52% at the end of September 2006, to 58% at the end of the most recent quarter. Considerable growth, but obviously not at the rate Comcast has managed.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: