On the heels of the HBO announcement earlier this month, there’s more news now that Starz Entertainment will use a Motorola encoding system for its upcoming new HD channels (Starz Comedy, Starz Edge and Starz Kids & Family). Specifically, the technology will support Starz’s planned migration from MPEG-2 to MPEG-4.
Why go MPEG-4? Roughly speaking, MPEG-4 compression uses around half the bandwidth of MPEG-2 coded signals. Motorola also thinks that the recent sharp increase in consumer demand for HD programming and the rapid increase in the maturity of MPEG-4 technology are leading programmers to evaluate the option more seriously. In other words, we may very well see more announcements on MPEG-4 migration in the near future.