A new Pike and Fischer report predicts that Americans will spend a third of their television time watching on-demand programs by 2012. The definition of on-demand seems to mean specifically VOD from a cable, telecom or satellite operator, not Internet offerings.
I have to say I’m actually a little surprised.
With anecdotal evidence of VOD usage going up as much as 1000% in one year, I would think the amount of VOD watching would be higher in five years. I wonder how the study is factoring in DVR usage and online TV viewing. And what counts as VOD? Would Time Warner’s Start Over service qualify?
Filed under: VOD