Since I’m on the topic of VOD, I learned an interesting factoid yesterday. Saturday mornings are peak VOD viewing times. Sounds strange, but the reasons make sense:
- Kids are watching on-demand shows on Saturday mornings while parents sleep in.
- Adults are finishing up 24-hour movie rentals that they optimistically started at 9:00 or 10:00 on Friday night… before falling asleep on the couch.
UPDATE: As the comment below points out, weekends evenings are still the prime time for watching on-demand video. I meant to suggest that Saturday mornings are also popular, but I didn’t include the underlying information that Friday and Saturday nights are still the most popular VOD times. Sorry for the confusion.