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Peak VOD Times

Since I’m on the topic of VOD, I learned an interesting factoid yesterday. Saturday mornings are peak VOD viewing times. Sounds strange, but the reasons make sense:

  1. Kids are watching on-demand shows on Saturday mornings while parents sleep in.
  2. Adults are finishing up 24-hour movie rentals that they optimistically started at 9:00 or 10:00 on Friday night… before falling asleep on the couch. 

UPDATE: As the comment below points out, weekends evenings are still the prime time for watching on-demand video.  I meant to suggest that Saturday mornings are also popular, but I didn’t include the underlying information that Friday and Saturday nights are still the most popular VOD times.  Sorry for the confusion.