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Motorola Study – I’d Rather Be at Home Watching My HDTV

hdtv-football-study-motorola.jpgI’m more of a college basketball fan myself, but Motorola’s recent study on college and professional football probably applies to hoops as well. In a survey of 1,000 adults in the US, Motorola found that 45% would rather watch football games at home on the HDTV than live and in person. That’s compared to only 32% who’d prefer to be game-side.

This is just one more stat for the never-ending HD discussion. If you think of HDTV as a lifecycle, demand (like that listed above) drives more content, which drives advances in content encoding, which drives more efficient delivery over networks trying to conserve bandwidth, which drives more purchases of high-def consumer premise equipment (TVs and set-tops), which drives more HD demand.

Overall, not a bad deal for companies like Motorola working on every stage of HD delivery.

6 Responses

  1. I gave up my UM season tickets this year. I’d rather watch on TV and avoid the traffic, the parking madness, the overpriced french fries, and the people next to me encroaching on my seating area. HOWEVER, it turns out most of the Maryland games have not been broadcast in HD and look like crap on my large plasma.

  2. Following up on Dave Z’s comment. It drives me NUTS when football games and basketball games, especially those featuring programs from major conferences, aren’t televised in HD. Why is this?!?!

  3. [...] content in different ways. So while there will be entertainment megatrends (like the continued growth of high-definition and on-demand viewing), there will be a lot of fringe or niche applications for mobile media too. [...]

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