Here’s a tidbit before Turkey Day, once again dug out of Motorola primary research. Among households with both digital video recorders (DVRs) and Video on Demand (VOD), the amount of live TV being watched has slipping dramatically. A full 40% of respondents said they mostly watch a mix of broadcast TV and recordings, while nearly a third said they mostly watch recorded programming.
The findings are logical, but they also carry a lot of weight when you figure the rate of both DVR and VOD adoption. We’re not nearly at the end of the growth trajectory for this type of watch-what-I-want-when-I-want-it viewing.