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DVR + VOD = Less Live TV

motorola-research-live-tv.jpg

Here’s a tidbit before Turkey Day, once again dug out of Motorola primary research. Among households with both digital video recorders (DVRs) and Video on Demand (VOD), the amount of live TV being watched has slipping dramatically. A full 40% of respondents said they mostly watch a mix of broadcast TV and recordings, while nearly a third said they mostly watch recorded programming.

The findings are logical, but they also carry a lot of weight when you figure the rate of both DVR and VOD adoption. We’re not nearly at the end of the growth trajectory for this type of watch-what-I-want-when-I-want-it viewing.

5 Responses

  1. [...] DVR + VOD = Less Live TV: Connected Home 2 Go [...]

  2. Actually, these numbers will increase dramatically. Comcast, for example; 1) is having trouble keeping up with the DVR demand; 2) countered “DirectTV 100 HD channel” PR message with we have more HD content to offer because of VOD.

  3. [...] המשודרת עכשיו – לא בהכרח של אירועים בזמן אמת. על פי סקרים שונים, 60 אחוזים לכל היותר מצופי רשתות הטלוויזיה [...]

  4. [...] consumer wants or needs? According to recent surveys, the number of people watching live TV is slipping dramatically, especially with the introduction of services like DVR and VOD. The Internet is not very different [...]

  5. Interesting article you’ve got there. Very interesting.

    Ferienparks Holland

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