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Tis the Season – Motorola Donates $200K for the Youth AIDS Media Institute

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I still remember the day in the ninth grade when a portion of the AIDS quilt was brought to my high school, and just how powerful a symbol it was in the fight against AIDS. It’s not easy to get through to kids about the dangers of HIV and AIDS, and in some ways it seems we’ve grown complacent. Fortunately, organizations like Cable Positive are still hard at work on the problem.

Cable Positive, which has been around since 1992, uses the cable and telecommunications industry to educate kids and adults alike about HIV/AIDS prevention and care. Last Thursday, Motorola donated $200,000 in an educational grant to Cable Positive – the largest grant Cable Positive has ever received – for the creation of a new program, The Youth AIDS Media Institute (YAMI). YAMI’s goal is to empower young people to educate and raise awareness among their peers about prevention and awareness of HIV/AIDS through multi-platform media campaigns. Think cell phones, online efforts and more.

CEO Steve Villano talks more about YAMI on his Cable Positive blog and promises more specific information on the program is coming. In the meantime, if you’ve never visited the Cable Positive website, take a look. The organization is doing a lot of good.