Matt Doyle from Motorola ran through a great demo for me in the booth yesterday showing Caller ID on the TV. Unfortunately the noise in the video I shot is a bit overwhelming, so here’s the info in text form.
First, Motorola is showing both an OCAP/Tru2way Caller ID application and a non-OCAP version. The former is due out in Q2 and the latter will begin trials this quarter. The overall solution is comprised of a set-top, the actual application and an application server. The application server, or platform, is the same for both versions of the service. It’s also designed to support many other types of applications including social-networking features. Caller ID is only the first application for the platform.
On to the fun stuff. Not only does this application show Caller ID on your TV screen, but it will actually route calls from certain phone numbers to certain TVs in the house. There are also features like call logs shown above.
Wondering whether people actually care about Caller ID on the TV? Apparently they do. Expect to see it soon from an operator near you.