Last week Verizon announced it has topped one million customers for its FiOS TV service. The announcement hit the wires a mere seven months after the operator reached the same milestone for its high-speed Internet offering.
As far as TV goes, Verizon’s major differentiator comes from the fact that it’s building out fiber to the home. However, unlike with the FiOS Internet service, the benefits of that fiber network aren’t really being felt yet. Ultimately fiber gives Verizon more flexibility to ramp up HD and VOD content, but at the moment Verizon isn’t offering up volumes of content that its competitors aren’t delivering as well. So what’s with the million subscribers? Why are people signing up for FiOS TV?
I have my own thoughts on the subject, but I thought I’d ask an official expert for his opinion. Here is what Evan Groat, senior product manager at Motorola for Verizon, had to say.
Why do you think FiOS TV has been successful?
I think there are a few reasons why it has been successful. First I would have to say that it delivers on what consumers have wanted to see since the first DVR came on the market, namely Whole Home DVR. This is a great feature that gives consumers access to the content they have recorded around the home. Motorola has worked with Verizon for the past three years on deploying this technology and Verizon has a significant lead in the industry.
Another factor is the combination of Voice, Video and Data all in one service. Once again this is making it easier for consumers by combining services they already know today into a single bill.
Lastly I would have to say that Verizon’s focus on HD content and services is the right message for consumers. HD content combined with great video quality makes a compelling offer.
What should people know about Verizon’s TV service that they might not know already?
Verizon has recently launched IMG nationwide. They are the only operator that has aggressively been pushing new features through a compelling user interface. Over the next few years I would expect that Verizon will be very active in enhancing the experience of FIOS TV. Motorola will be working over the next year on the release of a new platform that will allow the continued enhancement of IMG.
Knowing you’re not a representative of Verizon, what do you think we’ll see with the FiOS TV service in the next year? Two years? Five years?
I believe Verizon is in the best position to make the promises of seamless mobility a reality. They have shown the power of bringing voice, data, and video together. The future will be the addition of wireless and the portability of content. These are both areas that are core to Motorola and we look forward to working with partners like Verizon to bring this to consumers.