According to recent Motorola research, Millennials – defined here as 16 to 27 years old – have a good deal of influence on parental purchasing of TV entertainment gear. Granted, this could be a case of “I’m a legend in my own mind”, but the Millennials surveyed in the study overwhelmingly stated they had “some influence to significant influence” in purchasing premium TV services (cable, telco or satellite) and in making the decision for an HDTV set.
Full data from the study was released today, including info on Millennial perceptions of connectivity, DVRs and VOD.
Hmmm, not too many Millennials at The Cable Show.
Filed under: Cable, Motorola News, Telecom
[...] this surprised me. In a study conducted by Motorola in Europe and the Middle East, 32% of Millennials (ages 16-27) said they prefer to watch programming on a PC rather than a TV set. At first glance, [...]