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Baby Steps to Switched Unicast

In the future world of switched unicast, we’ll have our own personal video streams and advertisers will direct ads down to the individual. In the meantime, however, ad zones and demographic-based ad insertion are a lucrative intermediate step. In the video here (no sound), the Motorola CherryPicker platform is splicing different commercials into a single program based on male and female targets as well as the teen demographic and an international audience. In the bottom left and the top right screens you can also see graphic overlays at the beginning of the video added by the CherryPicker.

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