There was much buzz when the announcement came out that Sony is now working with the cable industry to develop tru2way TVs. The first wave of coverage suggested the set-top is quickly on its way to the dust heap of history. Then cooler heads prevailed in the second wave, suggesting that the Sony/tru2way initiative is a good thing, but does not, by far, mean the end of set-tops. Regarding Motorola’s role in all this, there’s sometimes been an assumption that Motorola is against tru2way because of the company’s stake in set-tops. However, that’s a very shortsighted view. If you look at history, Motorola’s been absolutely committed to tru2way since its inception. More importantly, the mass deployment of tru2way products means a growing market for cable services. Motorola has every reason to be in favor of that.
Here’s what some of the industry experts have had to say on the subject:
- Jeff Baumgartner, Cable Digital News
- Cynthia Brumfield, IP Democracy
- John P. Falcone, CNET Crave blog