Here’s the Seagate eSATA drive for the Motorola DCH set-tops. Announced yesterday, it adds storage for the DVR – up to one terabyte’s worth of TV shows. That’s 200 hours of HD or 1,000 hours of SD content.
Filed under: DVR, Motorola News | 6 Comments »
In the future world of switched unicast, we’ll have our own personal video streams and advertisers will direct ads down to the individual. In the meantime, however, ad zones and demographic-based ad insertion are a lucrative intermediate step. In the video here (no sound), the Motorola CherryPicker platform is splicing different commercials into a single [...]
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Motorola announced a new set-top diagnostics platform today. Unfortunately I don’t have the time to devote to it now that it deserves, but in brief: the Smartstream Data Terminal Collector (STDC) lets operators monitor the quality of video being delivered to set-tops along with other stats, all from a remote location. Better customer service; fewer [...]
Filed under: Cable, Motorola News | 7 Comments »
I found this handy little PowerPoint slide at one stop on Motorola’s Advanced Advertising tour in the booth. As you can see in the chart, video moves from the Motorola CherryPicker to the Motorola Broadbus video server now configured as an ad server. It goes from there to the switched video manager and eventually out [...]
Filed under: Cable, TV | Leave a Comment »
According to recent Motorola research, Millennials – defined here as 16 to 27 years old – have a good deal of influence on parental purchasing of TV entertainment gear. Granted, this could be a case of “I’m a legend in my own mind”, but the Millennials surveyed in the study overwhelmingly stated they had “some [...]
Filed under: Cable, Motorola News, Telecom | 1 Comment »
