Motorola has a European study due out this week on consumer mindsets around femtocell service. With results from an online survey of 1,800 consumers across six European countries, the final report from the study tracks some obvious and some surprising conclusions. For example, more than three quarters of respondents had never heard of femtocells, which doesn’t come as much of a shock. However, when femtocell technology was explained, more than 40% said they would definitely or probably buy a femtocell-enabled service if offered in the next 12 months.
I spoke with Motorola’s Malcom Lathan last Friday for a quick review of some of the other findings from the femtocell survey. In the six-minute podcast below, Malcolm answers:
- What makes femtocell service attractive to consumers
- Which service providers consumers would like to see femtocell service from
- How femtocell service might be bundled and billed