• A Blog from Motorola Mobility Home

    On broadband: video, voice, data, wireless and more!

    Click here

  • Enter your email address to follow this blog and receive notifications of new posts by email.

  • 2011 SCTE Show

    See what Motorola announced at the 2011 SCTE Show!

    Click here
  • Feed

  • Categories

  • Archives

  • YouTube

Femtocell Study – More than 40% Would Buy Femtocell Service in the Next Year

Motorola has a European study due out this week on consumer mindsets around femtocell service. With results from an online survey of 1,800 consumers across six European countries, the final report from the study tracks some obvious and some surprising conclusions. For example, more than three quarters of respondents had never heard of femtocells, which doesn’t come as much of a shock. However, when femtocell technology was explained, more than 40% said they would definitely or probably buy a femtocell-enabled service if offered in the next 12 months.

I spoke with Motorola’s Malcom Lathan last Friday for a quick review of some of the other findings from the femtocell survey. In the six-minute podcast below, Malcolm answers:

  • What makes femtocell service attractive to consumers
  • Which service providers consumers would like to see femtocell service from
  • How femtocell service might be bundled and billed

Click here to play podcast

Click here for PDF femtocell guide

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: