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Reflections on iTV and Targeted Advertising

Following the Kagan “Getting Personal” conference last week, I had a chance to sit down quickly with Motorola’s Mark DePietro and Ray Bontempi to hear their thoughts. Above is a two-minute video I stitched together from that conversation.

Two notes: First, Mark refers to “See-Uh,” which is actually CEA, or the Consumer Electronics Association. Second, apologies for the squeaking noise in the background toward the end of the video. It’s a door opening in the hotel conference room we commandeered.

One Response

  1. Thanks for your tips. One thing I have noticed is that often banks and also financial institutions know the dimensions and spending routines of consumers while also understand that many people max out and about their cards around the holiday seasons. They smartly take advantage of this particular fact and begin flooding ones inbox and also snail-mail box along with hundreds of no-interest APR card offers immediately after the holiday season closes. Knowing that if you’re like 98% of American public, you’ll leap at the possible opportunity to consolidate personal credit card debt and transfer balances for 0 apr interest rates credit cards.

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