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Motorola Re-org

The Wall Street Journal got wind of a reorganization of the Motorola Home and Networks Mobility business. Naturally what has followed is a lot of speculation that the company is looking to sell off pieces of that group in a possible reverse spin-off of the Mobile Devices division.

Even if I knew something about Motorola’s overall corporate strategy, which I don’t, I obviously couldn’t write anything about it here. But whatever the ultimate goal is, I can say that certain aspects of the re-org make a lot of sense no matter what happens next. The combination of Motorola Digital Video Solutions (DVS), IP Video Solutions (IPVS) and the Broadband Solutions Group (BSG) into one business – Broadband Home Solutions – is a logical step. Data and entertainment delivery is converging, thus the business groups within Motorola should be under one leader with vision and insight across the entire industry segment.

Heading up the new group is rising star John Burke, who has led DVS until now. In the five plus years I’ve known Burke, he has steadily earned more responsibility in the company. And in those five years, he has contributed to Motorola’s success even as the set-top industry as a whole has undergone radical change. He’s seen the mass adoption of DVRs, the transition to digital cable, the massive growth of VOD services and the introduction of the CableCARD. He is certainly the smart choice to take on the new leadership role he’s now been given. (Read my interview with John Burke from last December)

One further note: I have to admit to a twinge of satisfaction at seeing the new video/data group renamed Broadband Home Solutions. There was a brief period of time when broadband as a term was considered too inaccessible (read: technical) for broad business use. When it comes down to it, however, that’s the business that Motorola is in here. It all comes back to broadband delivery.

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