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Tipping Point for VOD and Web Video?

There’s no question that video-on-demand and Web video have both seen explosive growth in the last 12-18 months. But I have to wonder if the Olympics will prove to be another inflection point. Certainly the content distribution plans are unparalleled. Comcast and Charter are now on the VOD bandwagon, joining AT&T, Verizon and others. On the Web, NBC has promised massive amounts of coverage, some streaming and some available for download. The big question is whether all of this content will bring in new users to each medium. Just how big a draw are the Olympics? Will my mom (literally and figuratively) watch video clips online and on-demand?

By the way, even though the Olympics don’t officially start until Friday, there’s streaming video available online today from the first US women’s soccer match. And tonight there’s something called “Women’s Gymnastic Podium Training”.