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Olympics Online Update

While I stay up late watching the women’s all-around gymnastics competition, it seems only appropriate to relate an update from NBC Universal on its Beijing broadcasting success. Specifically, I’m interested in the online viewing stats. According to NBC (via Contentinople), the NBCOlympics.com site has delivered 17.7 million video streams in five days of Olympics coverage. That compares to 2.2 million streams that were viewed during the Athens Games in 2004.

Again, I wonder if this will prove to be a new inflection point for Web video. DOCSIS 3.0, anyone?