That’s true at least for those Americans who already have them, according to a new survey by NDS (maker of DVR software). More than 80% of DVR owners in the US say they couldn’t do without them, and given adoption rates, that’s a lot of folks. The most current data I could find suggests that roughly 25% of US households have DVRs today, with a projected jump to 48% by the end of 2010. (Data from Convergence Consulting Group via an April Wired blog post) If percentages remain the same, by the start of 2011, nearly 40% of US households will find DVRs indispensable. Not hard to believe. I’ve had a DVR since 2001 and can’t imagine life without it.
Other key stats from the new NDS report:
- 92% of US respondents said they couldn’t live without a mobile phone
- 64% said they could live without a home theater (shouldn’t a DVR be considered part of a home theater?)
- 58% said they could live without a landline
- 25% said they couldn’t live without a game console