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Americans Can’t Live Without Their DVRs?

That’s true at least for those Americans who already have them, according to a new survey by NDS (maker of DVR software). More than 80% of DVR owners in the US say they couldn’t do without them, and given adoption rates, that’s a lot of folks. The most current data I could find suggests that roughly 25% of US households have DVRs today, with a projected jump to 48% by the end of 2010. (Data from Convergence Consulting Group via an April Wired blog post) If percentages remain the same, by the start of 2011, nearly 40% of US households will find DVRs indispensable. Not hard to believe. I’ve had a DVR since 2001 and can’t imagine life without it.

Other key stats from the new NDS report:

  • 92% of US respondents said they couldn’t live without a mobile phone
  • 64% said they could live without a home theater (shouldn’t a DVR be considered part of a home theater?)
  • 58% said they could live without a landline
  • 25% said they couldn’t live without a game console