Motorola launched remote management for IP set-tops today using the NBBS software platform, and it’s likely the start of a major trend in the video services industry. According to IDC, the market for “clientless remote support services tools” should exceed $335 million by 2012 with an annual growth rate of 21.6 percent. Why? Because operators want better, more efficient control over the broadband-connected gear in consumer homes.
I talked briefly to Motorola’s Rob Malnati this morning to get his insight on operator response to remote management technology. Here’s what he had to say:
IPTV service providers are exceedingly interested in the ability to provision and troubleshoot set-tops remotely. Remember, this type of remote management is standard in the DSL arena, but video services are something new. Telco operators want the same type of functionality in the IPTV space that they’ve come to expect in delivering more traditional voice and data services. Remote management saves them money, improves customer satisfaction, and let them to roll out new services more quickly.