• A Blog from Motorola Mobility Home

    On broadband: video, voice, data, wireless and more!

    Click here

  • Enter your email address to follow this blog and receive notifications of new posts by email.

  • 2011 SCTE Show

    See what Motorola announced at the 2011 SCTE Show!

    Click here
  • Feed

  • Categories

  • Archives

  • YouTube

Cable’s Wireless Plans Need Video

motorola-cell-phone-set-top-lost

Stacey Higginbotham over at GigaOM has a post up today on the need for cable to focus on its core competency – video – in the wireless space.

If they can unify both the wired and wireless worlds in a way that makes it easy for consumers to manage, buy and watch content on a PC, television or cell phone, cable companies would benefit from having a differentiated service offering and tie consumers to all aspects of a cable bundle. That’s good for customer retention and just might be something for which people would pay more.

She’s right of course, but she doesn’t take the idea far enough. With control over wired and wireless networks, both cable and telco operators should start thinking about cross-platform content in an entirely new way. While it’s great to access the latest episode of Lost from anywhere, operators don’t have to limit themselves to traditional video. They can cross-promote and cross-bundle everything from Lost ringtones, to short interviews with Lost actors, to coupons for Lost gear available through an operator storefront. Planning to watch next season’s premiere of the show? Cablecos and telecos could be out there promoting it with a 5-minute recap of the important storylines available on your cell phone. I’d rather watch the actual premiere on my big-screen TV. But a recap? I’d be happy to watch that on a small screen while waiting in line for lunch.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: