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Motorola CCE – Is There an App Store Coming to your TV?

motorola-cce-storefront-1-ces-2009

One of the big benefits of IPTV is its flexibility as a content delivery platform. Bits are bits are bits, which means that in the great hypothetical world of IPTV heaven, consumers should be able to receive virtually anything through a TV or other networked display. Want to access a concert? Buy swag? Download a ringtone? It’s all possible. And increasingly, that scenario is exactly what people expect.

In a CES 2009 preview, Motorola today launched an update for its Communications Convergence Engine (CCE) software that allows IPTV operators to manage and personalize content across multiple domains. For example, for a sports-loving subscriber, an operator could design a package with on-demand access to all college basketball games, video clips with analyst commentary downloadable anywhere (TV, PC, cell phone, etc.), digital coupons for fan gear, and a selection of sports pics and ringtones. The package would include a variety of content types and three-screen access for subscribers – ideal for consumers, and ideal for revenue-seeking IPTV providers.

CCE Storefront works by abstracting and centralizing key system information for operators, providing a consistent view of everything coming into and being distributed by the IP network. (More detail available here and in upcoming posts) Through a combination of software-based tools and the Storefront interface, IPTV operators can use the Motorola CCE platform to manage an infinite catalog of content and tailor it for specific audiences. Ultimately consumers end up with a “storefront” experience as well, able to browse personalized catalogs of content – virtually any kind of digital asset – across multiple devices.

Considering what can be defined as a digital asset, the possibilities are endless. Maybe it’s not exactly an app store, but a Storefront on your TV isn’t far off either.

Here are a few more details:

8 Responses

  1. […] Storefront in Las Vegas at this week’s Consumer Electronics Show. The company has also posted a few conceptual screenshots online. Motorola inherited the CCE product line about 18 months ago when it acquired software […]

  2. IPTV looks like the wave of the future. Far better than anything traditional cable or satellite can do!

  3. Cable can do this stuff with EBIF and tru2way. There’s also the hybrid route that Verizon’s taken – using QAM for broadcast and IP for interactive stuff. No reason to get rid of QAM when it works.

    That said, the stuff happening right now with IPTV is pretty darn cool.

  4. […] is the Motorola CCE Storefront app shown on a mobile device. Sorry the photography’s not better here. The full demo showed all […]

  5. […] web-based video and traditional TV services in a workable business model. Part of this involves cross-platform apps that are both useful to a consumers and generate revenue for providers – ex. apps that […]

  6. […] both in providing IP set-tops and in doing back-office integration with Microsoft Mediaroom and Motorola’s CCE software. However, today there’s a press release out announcing a more formalized relationship. […]

  7. […] of Leapstone a few years back. However, we’ve taken significant steps forward with the Leapstone technology. We are also building a framework that will act as an interface between devices (set-tops, […]

  8. Howdy would you mind sharing which blog platform you’re working with? I’m going to start my own blog soon
    but I’m having a hard time making a decision between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something completely unique.
    P.S Sorry for being off-topic but I had to ask!

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