Motorola has already cemented its leadership role in IPTV as far as set-tops are concerned, but the company has a software play too. Today Motorola announced a deal with CODETEL in the Caribbean (a subsidiary of America Movil) to provide its CCE platform for managing IPTV content and services.
As briefly as I can describe it, the Motorola Communications Convergence Engine is an open platform based on Web services that provides a consistent, standard view of everything coming into and being distributed by the IP network. Operators can use CCE to track and sort premium content, tailor subscriber packages based on timing, demographics, and behavior, and even extend content offers across multiple domains – TV, Web, and Mobile.
The CCE demo was a big attraction in the Motorola CES booth last month, and I expect we’ll see a lot more of the technology throughout 2009. The software moves traditional pay-TV services closer to an online video experience (in terms of choice and control), and it does so in a way that is evolutionary for service providers rather than a wholesale change of their delivery model.
The Caribbean launch is happening under CODETEL’s Claro TV brand in the Dominican Republic. As Cable Digital News reported earlier this year, the Content Manager element of the CCE software already been deployed by AT&T for the U-verse service.