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Project Cavalry – In Philly and Beyond

Independent of the broadcast digital transition set to take place on June 12th, Comcast is making the all-digital shift in about half of its markets this year. (All Motorola markets so far) In fact, the Comcast move is taking place in my own Philadelphia backyard at the moment. As part of a “marination” period, Comcast is deploying digital set-tops and DTAs for basic subcribers during already-scheduled truck rolls. After new hardware is the field, Comcast aims to move roughly 40 analog channels to its digital tier – all as a way to free up bandwidth for more HD content and DOCSIS 3.0 channel bonding.

My goal over the next couple of months is to follow up on the Project Cavalry activities in Philadelphia. How will the Comcast transition parallel the broadcast one? Will there be an uptick in digital subscribers? How does Philadelphia compare to other Project Cavalry markets in the Bay Area, parts of Oregon, Tennesee, and Seattle, as well as Boston and Atlanta? Stay tuned.

6 Responses

  1. Keep us updated Mari! I’m interested to see how this goes. My region will likely be next year, whille I’m a digital subscriber I have friends and family that aren’t.

  2. Matt- I’ll do my best. I’m curious how many people are still analog subscribers (a number I’m sure I could research). I only know folks who are digital subscribers, or don’t pay for cable/telco TV at all.

  3. Mari – According to what I know, approximately 14% of Comcast cable subscribers fall into the Analog Basic category while another approximate 14% of Comcast cable subscribers only subscribe to what is being called the “Lifeline Basic”, or the 20-30 “Lifeline” channels that will remain analog in the future.

  4. But is the DTA required even if you have a Digital TV even if your service was analog basic ?

  5. […] greater broadband traffic. Comcast may try to link activities like its DOCSIS 3.0 rollouts and digital migration to new features like the online on-demand offering in consumer minds. Using some kind of unified […]

  6. […] channels going exacts a price on the operator’s network. Comcast has made headlines with its transition to all-digital cable delivery to free up analog bandwidth, and the operator expects to complete the process nationwide by the end […]

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