A couple of articles caught my eye today that give a snapshot of online video watching in the here and now. Last summer Dan Rayburn estimated that fewer than three million consumers stream online video to their TVs using a hardware solution like the Xbox or Roku box. Today he says that number has hardly changed in almost a year. The analysis doesn’t appear to factor in people who watch online video on their computers, but the assumption is likely that a computer will never compete in the mainstream against a big-screen TV.
Meanwhile, Todd Spangler cites a recent Nielsen/CTAM study that shows the heaviest viewers of online video watch about an hour and a half worth of online content per week and roughly 21 hours of regular TV. These “Extreme Techies” are primarily male, in their early thirties, and have an average income of $67,000.
So who’s watching online video? Apparently not that many people. Yet. Which is part of why the money side of the business is so hard to figure out.