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DTV Transition Adds to Pay-TV Subscriber Numbers

One of my questions leading up to the broadcast digital TV transition was how many OTA TV watchers would make the jump to cable, telco, or satellite service. According to an article by Todd Spangler, the answer is right around 653,000. Analyst Marci Ryvicker has estimates on how that number breaks down across categories too. Cable companies are expected to gain roughly 475,000 subscribers, satellite operators weigh in with an additional 137,000 estimated customers, and telcos are looking at 41,000 new subs.

My neighbors considered making the switch as they struggled through the process of procuring and installing converter boxes and antennas. Ultimately, however, they stuck with free OTA broadcasts. Though that might have something to do with the fact that Grandma’s house has cable nearby.