Motorola has another WiMAX market launch coming up on July 21st in Las Vegas. That’s the day Clearwire officially unveils service in the third city on its rollout list. Las Vegas follows Atlanta and Portland, both of which are also powered by Motorola. Clearwire uses the Motorola WAP 400 and WAP 450 access points and is bundling service with the Motorola desktop CPEi 150 and the USBw 100 laptop adapter in several markets.
So what does the launch in Vegas mean? Beyond the availability of 4G mobile broadband to inhabitants and gambling tourists, I can think of one other major usage scenario. Conventions. What better way to sell one-day passes than to target transient business people desperate to stay connected? Not least of all, as GigaOM’s Jordon Golson points out, think of CES, the massive, annual gadget geek show. I would think Clearwire could make a profit just off of the wandering suits and gadget heads (myself included) that flood the city for three days in January. That’s Vegas, baby, Vegas.