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Verizon Upgrades to IMG 1.7

Verizon IMG 1 dot 7 recommendations more like this

Verizon has a new update rolling out for its Interactive Media Guide. Announced on the Verizon at Home blog yesterday, the news hasn’t received much attention yet, but then again, the launch is a soft one, starting only in Texas and California markets. Kudos to Tracy Swedlow for reporting on the news first.

The FiOS guide update – IMG 1.7 – adds new program metadata,  on-screen purchasing options, recommendation features, and parental control shortcuts. The on-screen purchasing addition may be the most significant part of the update as far as Verizon is concerned. It gives subscribers the ability to impulse buy premium content like ESPN pay-per-view events. Sound familiar? It’s a lot like the Showtime EBIF app that was demoed everywhere at The Cable Show this year. It’s a lot easier to get people hand over cash when the product is right in front of them.

As for the other new features, Verizon is adding original air dates in the program info summaries, recommendation options include “Recommendations for You” and “More Like This,” and parental controls settings can be accessed without navigating away from the program already on screen. I’ve heard that there are other improvements under the hood as well, but more on that – and Motorola’s role in enabling them – another time.

One Response

  1. The recommendation engine and “More Like This” sound like great features. Gee, why haven’t other people thought of that? (eh hem… Comcast / Rovi)… cough…

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