Cable and telco providers often get dinged for not having enough VOD content. While consumers would prefer to watch TV on a TV, they turn to the Web when the video they want isn’t available on the big screen. It’s why the TV Everywhere concept is appealing, and it’s why Motorola at the SCTE show has just introduced new software designed to help solve the VOD dilemma.
Motorola’s new software is an Enhanced Asset Management System (EAMS) for service providers. Part of Motorola’s Communications Convergence Engine (CCE) suite of products, the new EAMS provides tools for metadata and workflow management that make it:
- Easier to manage existing on-demand content
- Possible to use storage and processing resources more effectively to support larger content libraries
- Possible to add new types of on-demand content including music, games, and advanced TV applications
Here’s how the press release puts it:
CCE EAMS is positioned “in front” of TV, Web and Mobile systems, and acts as the aggregation point for all asset types… [It] supports TV, Web and mobile asset types while enabling consistent consumer experiences across multiple screens—and [it supports] millions of subscriber transactions.
The concept of an asset management system is not unfamiliar to operators, but traditionally their systems haven’t had to support a wide range of content sources and multiple types of delivery destinations. That’s changing. On the down side for providers, new consumer behaviors and expectations are adding complexity to their networks. On the up side, however, they’re also adding opportunities for new revenue.
You may remember back at CES that Motorola introduced the CCE Storefront software. Storefront is currently used with IPTV providers, but with the software’s ability to help operators manage cross-platform services, you can see how it could match up nicely with the CCE EAMS.
Side note: I’ll be heading out to Denver shortly for the SCTE Cable-Tec Expo. Live blogging from the show to start tomorrow.