It’s that time of year again; the time for wrap-ups and prognostications. Motorola is contributing in 2009 with results from a new study on consumer media and connectivity habits. Launching tomorrow, the Media Engagement Barometer looks at how Americans young and old are interacting with technology today, and what they expect in the future.
Here to introduce the new Motorola study is Eduardo Conrado, CMO of Motorola’s Broadband Mobility Solutions businesses.
Eduardo Conrado, Introducing the Media Engagement Barometer
Motorola Home and Networks Mobility has just completed analysis on a new study of consumer technology and evolving consumer behaviors, the Media Engagement Barometer. We began research back in August with the goal of learning how Americans are interacting with technology today, and how that’s changed since we examined the behavior of millennials a year ago. Last year we discovered that the millennial generation has high expectations for connectivity and control, but this year we wanted to go beyond studying a single cohort to get a better understanding of the relationship Americans as a whole have with their technology. Have media consumption habits shifted? How connected do people want to be? Is there a demand for content customization? How big are the differences between age groups? These are the types of questions we wanted answers to.
By understanding consumer mindsets, we can better understand how to develop the types of products and services that will resonate in the market and drive the next generation of information and entertainment delivery.
Stay tuned tomorrow for a look at what we found. The answers may surprise you.