If you’ve followed the TV tech industry at all, you know the difficulties associated with getting interactive television apps to market. Technologists and marketers have held out the promise of iTV for years with little to show for it. But slowly that’s changing. Two years ago CableLabs and Comcast put tru2way (aka OCAP) front and [...]
Filed under: Advertising, Cable, Comcast, EBIF, OCAP, Time Warner, Tru2way, TV, Verizon | 3 Comments »
