• A Blog from Motorola Mobility Home

    On broadband: video, voice, data, wireless and more!

    Click here

  • Enter your email address to follow this blog and receive notifications of new posts by email.

  • 2011 SCTE Show

    See what Motorola announced at the 2011 SCTE Show!

    Click here
  • Feed

  • Categories

  • Archives

  • YouTube

What’s Important in a TV Service? VOD, for One

Well here’s a new perspective. Retail DVR maker TiVo introduced new hardware last night at a New York event, and the unfolding press coverage has painted an interesting picture. Several reporters latched on to the fact that one of the UI screenshots showed an icon for Comcast VOD content. About 12 hours of excitement was quickly dampened when the company acknowledged that image was only a mock-up and did not indicate any integration with the Comcast VOD platform. If public reaction is any gauge, no access to VOD is a deal-breaker for people.

For a long time I heard nothing but knocks on VOD service for all the things it didn’t do. That’s changed, and a lot of credit goes to Comcast for making VOD a priority with the launch of Project Infinity back in 2008.  People like VOD now. A lot of them (me included) rely on it. Web video is great, but it’s still difficult to get a lot of the good stuff on my TV in any reasonably easy way. There may be more stuff I want out of VOD, but that doesn’t mean I don’t appreciate what it does for me today.

Now here’s the Motorola pitch. Motorola has made a huge range of set-tops over time, and one of the company’s biggest priorities has always been to work effectively with the cable companies to bring new television services to as many people as possible. Scale and cost-effectiveness play a big role in that approach, but so does innovation. Motorola set-tops have the capability to do a lot of things: VOD, DVR, multi-room DVR, IP integration, content portability to mobile devices, storage extension via external hard drives, and more. Service providers make their decisions on what services to deploy, but Motorola puts every option on the table. And that is a big part of what has made Motorola *the* leader in set-tops.

Oh yeah, and do you know why Motorola is so good at innovating and delivering new features on set-tops? It’s because Motorola is heavily involved in every aspect of premium television delivery – from VOD, to video encoding, to home networking strategies, to content security, to access network equipment, and more. It’s not just about set-tops. The set-top is only the tip of the TV iceberg.

4 Responses

  1. [...] the last couple of years, VOD has become a valuable asset as MSOs have exponentially increased the available content. And a lot of the video is content you [...]

  2. [...] libraries and subscriber viewing hours have steadily crept up over the last few years. (Consumers like on-demand.)  Now in the face of Netflix and Amazon VOD offerings, cable is finally getting aggressive about [...]

  3. [...] Global predict that VOD will reach nearly 66 million US households by 2015. In March we heard consumer backlash against retail set-tops without cable/telco VOD access. And here we are in April with another proof [...]

  4. [...] What’s Important in a TV Service? VOD, for One – on integrating VOD with retail CE [...]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: