Maybe you noticed the off-hand mention of enhanced software for Motorola set-tops being used in 3D demos of the Masters Tournament last week. Maybe not. In any case, Motorola is making that software official today with an announcement at the 2010 NAB Show. The new software for Motorola’s DCX set-tops does two things. First, it automatically detects when 3D content is available and displays the appropriate format without any manual intervention. Viewers can switch between 2D and 3D channels without adjusting settings. Second, the software automatically formats text and graphics to match any 3D content being delivered. This includes closed captioning, emergency alerts, text overlays, program guides, and application graphics.
Yup, no doubt about it. 2010 is the start of the 3D TV era.
And while we’re on the subject of the Masters Tournament. Motorola held its own 3D screening in the Horsham PA offices last week. Glasses for everyone!