In a major new initiative, Motorola is today introducing a suite of software applications under the name Motorola Medios. The software products taken together provide a platform for managing media across multiple screens and rapidly deploying new TV services. That’s as simply as I can distill the Medios concept, but the functionality of the software is ever so much more sophisticated. Motorola has published several materials on Medios, including a white paper, and a video of the vision driving the initiative. For the purposes of this blog, I will focus today’s post on the theory leading to Motorola Medios, and the content/service management portion of the software suite. Stay with me. This is cool stuff.
Motorola has been talking for a while now about the Internet Era of TV, a successor to the analog and digital eras. Major elements of the Internet Era include two-way connectivity, personalization, and cloud-based delivery. Motorola organizes the broad elements of the Internet Era into Three Cs: Content, Community, and Control. More recently, Motorola has also added a fourth C to the mix: Context.
Using the four Cs as a basis, Motorola developed an architecture for managing multi-screen content and services. The architecture includes a control plane for managing devices, sessions, resources, ad insertion, and fulfillment; and a plane for asset, metadata and experiences management. Within the last plane are two software products that form a key part of the solution architecture: Medios Applications and Medios Portals.
The Medios suite uses Web-like development environments to allow service providers to move content seamlessly across consumer IP devices and introduce new services at speeds we typically associate with Internet-based offerings. The implications here are huge. Operators get dinged regularly for not upgrading the UI experience and not bringing new features to market quickly enough. In reality, operators have been a bit hamstrung by what they can deliver on legacy systems. But by creating an IP abstraction layer, operators can now take advantage of the speed and flexibility afforded by an IP-based architecture – all while leveraging existing networks and systems that provide the best mechanism for high-quality television delivery.
I am barely scratching the surface of Motorola Medios in this post. But to illustrate in part what these software products can do, I’ve included Motorola’s reference design of a UI as it exists across multiple devices. It’s only a still image, but I promise there is much more coming from the floor of The Cable Show next week. More info, photos, and video of Motorola Medios to come.