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Pay TV Subscription Numbers in Spring 2010

Sources: Bank of America Merrill Lynch, May 2010; InStat, US Market for Web-based TV Widgets & Apps, March 2010

Motorola Senior Director Buddy Snow joined a FierceIPTV webinar today on the topic of The Connected TV, and one of the items he highlighted was the graph shown above. On the one hand, projected growth for over-the-top video is pretty impressive. On the other hand, it remains a small percentage of the overall video market. The numbers suggest that the cord-cutting trend remains over-hyped, but also that service providers should not ignore “the unmet need driving people to view content on the Web.”

Adding more on-demand content sure doesn’t hurt.

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