Every once in a while I manage to corner an executive for perspective on both Motorola and the industry at large. Recently I had a chance to question Rob McLaughlin, Senior Vice President & GM, Global Go-to-Market for the Motorola Home business. Here is part one of that interview. Stay tuned for part two next week.
Interview with Motorola SVP Rob McLaughlin
Q. The industry’s had a wild ride in the first half of 2010. Here on the blog we’ve been tracking the FCC’s broadband proposals, the explosion of 3D, massive growth in VOD content libraries, the return of switched digital video, and several developments in the area of TV/Internet convergence. What do you see ahead for the second half of the year? What are you hearing from customers?
A. We see many of these trends continuing throughout the rest of the year. It’s important to realize that cable operators and telcos are no longer just TV providers, but rather experience providers that must deliver all types of media content –– across all screens that consumers engage with, particularly the TV, PC and mobile device.
In the past few years, these traditional service providers have seen increased competition from Internet-based service providers that have introduced consumers to new social media experiences and alternate media engagement platforms that provide unique access to both consumer-produced and programmer content, such as video and photos. With the Internet now a viable – and increasingly popular – channel for TV content, traditional video providers must consider new distribution and customer engagement strategies to maintain customer loyalty.
That’s why in 2010 we’re going to continue see service providers develop strategies and commit resources to solutions capable of addressing an increasing consumer expectation for what we call the 3 C’s – Content, Community, Customization. Consumers want the ability to discover, consume, manage and share content –anytime, anywhere, any place – basically on any device capable of receiving video content.
Motorola recently launched, for example, its multi screen service management solution, Motorola Medios which supports this consumer expectation. The feedback about Medios to date has been very positive.
Q. One of the big discussions going on in the industry right now is around the role of the television set-top. With the proliferation of over-the-top video boxes (Boxee, Roku, Google TV, etc.) and the push toward moving content into the cloud, what kind of future do you see for traditional set-tops? What’s the evolutionary path?
A. We’re not going to see the traditional set tops disappear from homes any time soon, although great progress has been made in developing alternative content management and delivery systems. Whether in the cloud or via over-the-top boxes – service providers still need a way to deliver rich media experiences to consumers’ TVs. As the capabilities of set-tops and associated software platforms continue to evolve, theses devices will provide the richest experiences, and quality of service consumers expect.
If anything, we’ll start to see set-tops become more critical in the delivery of new services to the home as demand for 3D TV, multi-room DVR, video streaming and even social TV becomes more mainstream. Given the extensive networking, storage and control capabilities being built into the next generation of set-tops, it is ideally positioned to be the central enabling device for the cross-platform content sharing and access consumers demand in and beyond the home.
TeliaSonera, who has confirmed this month that it is adding the Spotify online music streaming service to its IPTV services in Sweden and Finland, is a great example of how set tops are evolving. TeliaSonera uses the Motorola KreaTV set-top platform.