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DVR Adoption Jumps from 25% to 40% in Two Years

I am still amazed at the number of people in the US without a DVR, but the latest numbers from Leightman Research Group (via Telecompetitor) show that adoption has jumped to 40% of American households. That number’s up significantly from the fall of 2008 when data showed DVR penetration at only about 25%. And, 34% of today’s DVR users have more than one DVR in the house, though there is no word on how many of those multi-DVR homes have their set-tops networked together. Meanwhile, VOD continues to outpace the spread of DVRs. The Leightman research found that 52% of digital cable subscribers had used VOD in the past month.

One Response

  1. […] for TV services. (The NPD Group pegged the number at 81 percent this time last year.) Given the growth of DVR and VOD households, perhaps this shouldn’t be a surprise. However, with regular industry discussion on how TV is […]

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