• A Blog from Motorola Mobility Home

    On broadband: video, voice, data, wireless and more!

    Click here

  • Enter your email address to follow this blog and receive notifications of new posts by email.

  • 2011 SCTE Show

    See what Motorola announced at the 2011 SCTE Show!

    Click here
  • Feed

  • Categories

  • Archives

  • YouTube

Google TV is About Content Management

Amid all the discussion around Google TV’s role in the living room, one critical point is often overlooked. Above all else, the platform is a content management system. It doesn’t change or replace the value of current pay-TV subscriptions from cable and telco service providers. Pay-TV providers offer premium content supported by a well-established revenue model enabling big studios to make big-production shows. Google’s goal is to help consumers manage that content along with content from the web.

Now here’s the kicker. Pay-TV providers have the same goal. They want to add web-based content to their platforms and weave it all together in one user interface. They also want to offer converged services that bridge both types of content, personalized applications to solve the content overload problem, and remote support capabilities that help consumers manage all the devices that might hang off of this upgraded platform in the home. If that sounds like a lot, it is. But pay-TV providers have two major assets to start with. One is their premium content. And the second is their existing presence in consumer homes.

Over-the-top applications like Google TV are a great catalyst for cable and telco providers. They’re a strong nudge that says to providers that they better get moving on the innovation front. The nice thing is, the providers are paying attention. It’s why there’s been so much interest in Motorola’s Medios suite of software. There’s still a lot of work for providers to do, but they know what that work is, and why it needs to be done. Two things will determine the winners in the living-room wars over the next decade: content and content management.

One Response

  1. So why don’t providers partner with Google to get their technology and experience built right into the DVR they currently lease?

    I mean, T-Mobile, AT&T, Verizon, and other cellphone carriers partnered with Google to sell android powered cellphones. What’s wrong with these partnerships? It works in the Mobile phone industry, which is also a subscription based service.

    Google TV (the external box) wouldn’t even be necessary if service providers offered DVR equipment that wasn’t so lifeless and featureless. Sure what’s out there today worked for last generation, but now your talking about the Internet-savvy, social media craving, people who grew up with HD advanced mobile devices and PC/Mac operating systems. This new breed of consumer demands a change from service providers.

    Rovi/Guideworks/NDS/etc.. just don’t get it. Let’s get some of this advanced HD Content management and search technology from Google into our current Cable and DBS provider set top boxes. Why should we add another box to the TV? Soon we’ll be out of ports with all of the various video game consoles, media streamers, etc!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: