Just last week Canoe made headlines with the news that companies can now buy interactive ad inventory for cable TV on a national basis. However, Comcast wants to highlight the fact that it’s already been successful with interactive ads on a regional basis. In this case, interactive ads (EBIF-based) are request-for-information applications. Viewers see an ad [...]
Filed under: Advertising, Comcast, EBIF | 1 Comment »
