• A Blog from Motorola Mobility Home

    On broadband: video, voice, data, wireless and more!

    Click here

  • Enter your email address to follow this blog and receive notifications of new posts by email.

  • 2011 SCTE Show

    See what Motorola announced at the 2011 SCTE Show!

    Click here
  • Feed

  • Categories

  • Archives

  • YouTube

Taking TV Everywhere with Video IDs and the OLCA Specs

Two recent milestones mark the cable industry’s latest efforts to mobilize video. First, last week a new group including Comcast, CableLabs, and a raft of content studios formed to create the Entertainment Identifier Registry, or EIDR. EIDR is supposed to become a catalog of video assets, with each asset gaining its own identifying code. Think ISBN numbers for books, only these are EIDR numbers for movies, TV shows, and other video content. It’s identification standardization, and the goal is to be able to track content distribution more easily, and to start solving the massive metadata mess that exists today.

The second milestone is today’s announcement of new TV Everywhere specs out of CableLabs. The specs are collectively labeled Online Content Access, or OLCA, and more than anything they suggest guidelines for different models of TV Everywhere initiatives. In this case, the specifications are following after existing implementations from several large cable operators. However, they are designed to help TV Everywhere deployments scale, particularly with regard to authentication architectures.

Despite the noise around TV Everywhere in the last year, we’re still only at the beginning of the mobile TV revolution. These are the types of gnarly details that have to be sorted before TV really breaks out of the box.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: