People are busy, which is why it’s no surprise that TV viewers often multitask while enjoying their favorite shows. Market research has shown that 4 out of 5 consumers with access to mobile Internet companion devices are already using them while watching shows on their main TV screen.
With that in mind, Motorola is working on a new software offering that would provide a social TV watching experience to consumers in a more direct, efficient manner. The offering will leverage this convergence of technology, community and entertainment allowing for a more enjoyable and personalized media experience.
While watching your favorite program on your main TV, you could also access complimentary behind-the-scenes content on your Motorola XOOM or other tablet – think a choreography rehearsal for “Glee” – while watching the show simultaneously, or purchase the DVD box set or other products, or even earn points by checking in and watching or rating shows, redeemable for coupons or discounts on merchandise.
Social networking will also play a pivotal role on the new application. Whether you are participating in Late Night with Jimmy Fallon’s Twitter hashtag game or updating your Facebook status about a horrible call during March Madness, the social TV experience will allow consumers to seamlessly participate in all leading social network platforms via companion devices.
What would you do with an integrated social TV experience? What types of complimentary content would you want to see?
Check out today’s press release to learn more about Social TV
Filed under: Medios
Most people use a second screen because the content on TV is not compelling, and there is too much time spent on bad advertising. Let’s use social television to make TV on TV better.
[...] Mobility is at the 2011 NAB Show this week showing demos ranging from 3D TV to the launch of its SocialTV Companion Service, targeted at service providers looking to deliver multi-screen experiences to their customers. [...]