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Converged Experiences in Two Words

Yesterday’s Parks Associates “Connections” event in Santa Clara celebrated the analyst firm’s 25 year anniversary and featured Motorola Mobility’s David Grubb III as the welcome session keynote speaker.  The vice president of architecture and strategy for the Converged Experiences business, David discussed how these experiences are coming to fruition and the benefits to consumers. 

With three key ingredients in place – converged networks, services available via IP and application-capable mobile devices – the converged experiences landscape emerges.  While this enables “anywhere, anytime” access for consumers, what does it really mean in terms of practical usage?

“If you were to sum it up in two words, it would be ‘tablet TV,’” said David. 

He went on to share a few details on Motorola’s new Televation and Medios Xperience offerings, which were announced recently at The Cable Show that offer live TV streaming to a tablet anywhere around the home (Televation) and the tablet as a remote control/alternate content provider (Xperience). 

He also discussed the recent reports in the media touting cord-cutting/cord-shaving as a significant issue in the industry.  David rebuked those claims with some figures showing how the Internet really isn’t there yet in terms of delivery and bandwidth, ultimately demonstrating that traditional delivery mechanisms will continue to be very important for a long time to come.  Additionally, the “media omnivore” consumers who will subscribe to any and every content delivery mechanism are growing in number with the proliferation of “anywhere, anytime” content.    

Ultimately, David reiterated that converged experiences need to be friendly and valuable to consumers, not overwhelming and complicated.  The industry’s greatest challenge will be to gracefully evolve networks and services to deliver these new and exciting offerings.

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2 Responses

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