At Motorola’s User’s Conference this morning, Live Digital with Shelly Palmer’s host Shelly Palmer outlined to attendees his take on how this industry is changing at a rapid pace. Shelly has a fascinating vantage point on how the industry is transforming and the impact on consumers. He focused a good amount of his presentation touching on the two types of consumers – connected and not connected. Shelly noted something that we well know in this space – consumers will pay for convience. However, this doesn’t mean they’ll pay for less than stellar quality or access to content.
Rather than dive deep into Shelly’s points, we’ll let him do the talking in a brief video touching on connected and not connected consumers. He also spoke to several other valuable points from his presentation, and we’ll share the videos here in the near future.