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2011 VAR Symposium

Last week in Florida, Advanced Media Technologies aka AMT held a Value Added Resellers aka VAR Symposium in conjunction with Motorola Mobility. This symposium takes on new energy as Passive Optical LAN (POL) is gaining traction across all key enterprise verticals and the promise of significant reduction in LAN TCO is proven.   The AMT executive team was joined by leading executives from Motorola’s POL business including Joe Cozzolino who keynoted about energizing the distribution channel for VARs.  Joe touched on the state of the business, key vertical successes and market behaviors.

As Motorola’s largest stocking distributor, AMT continues to fulfill POL product requirements directly to VARs, along with additional products and services offered by AMT that will compliment end user specific solution and technical requirements. In North America, Latin America and Canada, AMT’s authorized resellers are generating new revenue opportunities by bundling together POL technology and associated design, deployment and service capabilities. POL architecture is inherently flexible and can cost effectively serve enterprises of most any size – both in greenfield and brownfield LAN deployment situations.  With POL, enterprises are re-thinking the way networks are deployed and are eliminating costs associated with all aspects of LAN operations including service agreements, power, cooling, telco closets and maintenance – a truly green solution.

Want to learn more about the VAR program? Reach out to Dave Swan @ 888-293-5856  EXT:289 or check out their website www.amt.com.  Take a look at some photos below from the event.

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